The husband and wife owner duo of this apparel startup had a very clear mission, give the youth of today some apparel that encourages adventure. They wanted to aid the next generation in combating todays highly tech focused world and get outdoors.
The main goal for Pines & Palms was to create a brand that would apparel to new parents who love to hike. Once the brand was established, the next step would be to create a line of apparel that would support their greener tomorrow mission
As an apparel startup, we knew that the overall look and feel of the brand would be carried over into their apparel. We first focused on the imagery of the name, and worked to establish a visual style that would adequately represent their name and mission. Pines & Palms had a clear vision of their brand from the very start of this project. We worked closely with them to perfect and grow their idea. The trees icon was supplemented by a green color scheme to represent their greener tomorrow mission. Once we moved into the apparel designs, we were able to maintain a similar style. Light green, teal, and black and white heavily used in association with simple text.